ICON is one of the most respected builders in the world when it comes to offroading machines. In an effort to create the most effective blend of performance and classic styling, ICON was born. Commiting to tradition and paying homage to the legendary classic designs, Ward has built legendary off-road machines that feel like time capsules. He started it all with his wife Jamie in 1996, when they started TLC; now the leading Land Cruiser Service center in the country. He even began working in cooperation with Toyota, until 2007 when Mr. Toyoda himself asked him to build three running prototypes. They ended up becoming the 2007 Toyota FJ Cruiser. ICON's continous look for innovation has pushed them forward towards new ideas and designs.
ICON is well known for their FJ, BR and TR series. The series are direct homages to the classic designs of the vehicles, improved with new technology to match the performance with the stunning looks. All the vehicles are completely overhauled and everything is as new. With huge dedication to passion and the world of motion, ICON has established their name as the world's leading classic off-road builders. Their unique values in design, performance, character and drive for improvement has earned them a spot in TheArsenale's heart of motion.