RIOCAM - Pink Ferrari

The Pink Ferrari print is a large-format automotive art piece by RIOCAM (Camilo Rios White), reframing an icon of Maranello in bubblegum pink through his Miami fashion photography language. Printed on velvet velore fabric, mounted in a floating frame.

The Artist

RIOCAM (Camilo Rios White) was born in Medellin, Colombia and raised in Fort Worth, Texas. Across a long fashion photography career, his images shaped the visual identity of houses such as The Webster, Del Toro, Cotton Citizen, Stella McCartney, OFF-WHITE, ERES Paris, and L'Oreal. He is the founder and creative director of United Rivers, and creative director and founding partner at Toys for Boys Magazine.

His references are the Terrible Three (Chris Von Wangenheim, Guy Bourdin, Helmut Newton) and the color of the 305: 'The images that I capture are meant to be snapshots of the moments that I see, as they are.'

The Piece

The Pink Ferrari composition treats a candy pink Ferrari as fashion object, staged the way RIOCAM stages a couture campaign: outdoor light, saturated palette, and a body line read as sculpture. The image is transferred onto velvet velore fabric, giving deep matte tones and a soft tactile surface that holds the pink without turning plastic. The floating frame lifts the 60 by 40 inch print off the wall for a gallery presentation in a lounge, hallway, or private collection.

Specifications

• Artist: RIOCAM (Camilo Rios White)
• Subject: Pink Ferrari
• Dimensions: 60 x 40 inches
• Material: Velvet / velore fabric
• Framing: Floating frame
• Category: Automotive photography print

Discover the full RIOCAM collection at TheArsenale.