RIOCAM - Purple Lamborghini

The Purple Lamborghini is a large-format automotive art print by RIOCAM (Camilo Rios White), staging a violet Lamborghini in his Miami fashion photography language. Printed on velvet velore fabric, mounted in a floating frame.

The Artist

RIOCAM (Camilo Rios White) was born in Medellin, Colombia and raised in Fort Worth, Texas. Across a long fashion photography career, his images shaped the visual identity of houses such as The Webster, Del Toro, Cotton Citizen, Stella McCartney, OFF-WHITE, ERES Paris, and L'Oreal. He is the founder and creative director of United Rivers, and creative director and founding partner at Toys for Boys Magazine.

His words on the practice: 'I have spent my life collecting the photography books of those who inspire me: the ones who came before, the ones who remain at the forefront, the ones who struck me with their talent. I have also spent it dreaming of having my own. This is that moment.'

The Piece

The Purple Lamborghini composition treats the raging bull as fashion object, wrapped in a saturated violet that reads as both Miami neon and 1980s campaign film. The image is transferred onto velvet velore fabric, giving a matte finish that holds the purple deep and the highlights on the lacquered bodywork soft. The floating frame lifts the 60 by 40 inch print off the wall, giving it presence in a lounge, hallway, or private collection.

Specifications

• Artist: RIOCAM (Camilo Rios White)
• Subject: Purple Lamborghini
• Dimensions: 60 x 40 inches
• Material: Velvet / velore fabric
• Framing: Floating frame
• Category: Automotive photography print

Discover the full RIOCAM collection at TheArsenale.