Jaguar has unveiled the Type 00 concept, a striking two-door coupe that offers an enticing glimpse into the brand's electric future. The car's design is a dramatic departure from Jaguar's past, blending brutalist inspiration with modern innovations. Marking a new era for the brand, the concept pairs iconic Jaguar proportions—such as the elongated hood reminiscent of the E-Type—with a sharper, edge-focused aesthetic. Its “strikethrough” design motif, seen in the minimalist grille and concealed lighting elements, underscores the company’s new visual identity, while subtle badging channels the sleek sophistication of fashion and jewelry.
Inside, the Type 00 boasts a cabin that feels more like a work of art than a traditional car interior. Architectural inspiration is evident in details such as the untreated brass trim and a travertine stone plinth that supports the seats. The interior shuns conventional technologies, with hidden touchscreens encouraging a “digital detox” experience. A standout feature, however, is the “totem” system, where passengers can alter the cabin's ambiance—including lighting, sound, and scent—by slotting in one of three distinctive materials: brass, travertine, or alabaster. This bold approach to redefining luxury hints at Jaguar’s intent to appeal to an evolved sense of opulence and individuality.
While purely a design concept, the Type 00 previews Jaguar’s aspirations for its electric lineup, with the first production model, a four-door grand tourer, set to debut in 2026. Built on the JEA platform, Jaguar is targeting an impressive range of 430 miles alongside exceptional driving dynamics. The vision behind the Type 00 concept isn’t just about aesthetics; it’s a renaissance for the brand, crafting a foundation for Jaguar’s transition into an all-electric, avant-garde luxury automaker. With breathtaking details and an eye toward innovation, the Type 00 sets an audacious tone for the company’s future.
📷: JAGUAR
