CRAFTING ICONS: HIROSHI FUJIWARA’S TAKE ON THE MASERATI MC20 CIELO
The Maserati MC20 Cielo Fuoriserie by Hiroshi Fujiwara is the opening chapter of Maserati's new bespoke series, pairing the Italian supercar marque's MC20 Cielo spider with the creative vision of Hiroshi Fujiwara, widely credited as the godfather of Japanese streetwear and founder of Fragment Design. Two contrasting editions, one in matte Nero Vulcano and one in matte Bianco Audace, make up the debut collection in the Fuoriserie By programme.
Who Is Hiroshi Fujiwara and Why Did Maserati Choose Him?
Hiroshi Fujiwara is the Tokyo-based creative force behind Fragment Design, a multidisciplinary studio whose lightning bolt logo has appeared on collaborations with Nike, Fender, and countless streetwear labels. His instinct for minimal, high-impact design translates seamlessly to the automotive canvas. Maserati's head of design, Klaus Busse, has stated that the Fuoriserie By series is built on the belief that a car should reflect its owner's personality at the highest level. Fujiwara was the natural first partner for that ambition.
Design Details: What Makes These Two MC20 Cielo Editions Unique
For the first time in Maserati's history, the Trident emblem is replaced, giving way to Fragment Design's double lightning bolt badge on the nose, flanks, and wheels. The Nero Vulcano edition wears Fragment's badge in matte black; the Bianco Audace carries it in matte white. Inside, six-way power sport seats are trimmed in full black leather with contrasting white stitching. The Trident is embroidered on the headrests, and the sport steering wheel is finished in black Alcantara with white stitching. A commemorative collaboration plate between the seats marks the partnership.
The MC20 Cielo Platform
Beneath the bespoke bodywork sits the MC20 Cielo's standard powertrain: a twin-turbocharged 3.0-litre Nettuno V6 engine derived from Maserati's Formula 1 programme, producing 630 hp. The retractable smart glass roof is a signature feature of the Cielo, transitioning from transparent to opaque at the touch of a button. The combination of a mid-engine layout, carbon-fibre construction, and that adjustable roof makes the MC20 Cielo one of the most technically sophisticated open-top sports cars in its class, as Maserati's official feature confirms, with additional coverage from Wallpaper.
What the Fuoriserie By Series Means for Maserati's Future
The Fuoriserie By initiative positions Maserati in direct competition with Ferrari's Tailor Made and Lamborghini's Ad Personam programmes, but with a twist: rather than simply offering material choices, Maserati invites external creative directors to co-sign editions. The Fujiwara collaboration sets the tone, blending Italian coachbuilding tradition with global fashion culture. Collectors who appreciate where art, fashion, and automotive performance intersect will find TheArsenale's Cars collection a natural next stop, featuring coachbuilt machines such as the Salaff C2 coachbuilt supercar and the Frangivento Asfane Diecidieci Italian hypercar.
Photo: Maserati
