Genesis has taken a bold step into uncharted territory with the unveiling of the X Gran Equator Concept, a luxury adventure vehicle that fuses opulence with rugged off-road capability. Introduced at the 2025 New York International Auto Show, this striking concept was crafted for explorers who demand both refinement and functionality. The X Gran Equator carries Genesis’ signature “Athletic Elegance” design philosophy, showcasing clean, reductive lines, a long aerodynamic hood, and 24-inch beadlock wheels that hint at its off-road ambitions. Its robust exterior, complete with dark wheel-arch cladding and geometric auxiliary lamps, balances strength and sophistication to resonate with outdoor adventurers seeking an elevated driving experience.
Inside, the X Gran Equator’s cabin is a seamless integration of analog charm and futuristic digital innovation. At the center of the dashboard is the four-circle display cluster, inspired by vintage camera dials, which provides a tactile and ergonomic interface for drivers. Swiveling front seats offer a social, customizable interior—perfect for long journeys or campside relaxation. Additionally, practical design elements like modular storage spaces, split-opening tailgates, and integrated roof rails ensure the vehicle is equipped for any outdoor escapade. This thoughtful blend of luxury and functionality underscores Genesis’ bold vision for the X Gran Equator, creating a holistic driving experience that merges comfort and utility.
Inspired by the Arabian horse known as Equator—a symbol of endurance and elegance—the X Gran Equator Concept embodies power, agility, and grace. While still a conceptual design, its features emphasize the growing trend of lifestyle-oriented vehicles in the automotive industry. The concept will remain on display at the Jacob K. Javits Convention Center in New York City until July, offering enthusiasts a glimpse of what the future of luxury adventure vehicles could hold. With the X Gran Equator, Genesis envisions not just a vehicle, but a sophisticated gateway to exploration and freedom.
📷: GENESIS
