Mahindra & Mahindra, the renowned Indian SUV manufacturer, has made a groundbreaking announcement by unveiling its revolutionary INGLO EV platform. Alongside this platform, the company introduced a lineup of five cutting-edge e-SUVs under two distinct EV brands, showcasing its bold vision for the future of electric mobility in the country. Mahindra's strategy for this venture revolves around three key pillars: Brand, Design, and Technology.
As Mahindra prepares to launch the XUV.e8, XUV.e9, BE.05, BE.07, and BE.09 between 2024 and 2026, the company's commitment to delivering authentic electric SUVs, infused with cutting-edge technology and a strong sustainability focus, becomes evident. Mahindra is at the forefront of the electric mobility revolution in India, empowering individuals to embrace their true selves while driving positive change in the world.
Under the Brand pillar, the company has introduced two exciting new brands to accommodate its EV portfolio. The iconic XUV brand represents a fusion of Mahindra's legacy and futuristic design, catering to customers who aspire to push boundaries and make a meaningful impact. Additionally, the BE brand, with its audacious design language, caters to those who seek to carve their own path in life while driving positive change.
In terms of Design, Mahindra embraces its Heartcore design philosophy, seamlessly blending a commanding presence, inner strength, and a distinctive attitude. These all-new e-SUVs not only embody the electrifying essence of Mahindra but also pay homage to the brand's rich SUV heritage.
At the core of Mahindra's EV lineup lies the state-of-the-art INGLO Technology platform. This platform encompasses progressive battery technology, advanced platform architecture, powerful computing capabilities, and an intuitive human-machine interface. With INGLO, Mahindra promises class-leading safety standards, exhilarating performance, exceptional range and efficiency, and remarkable driving dynamics. The platform also offers a truly immersive driving experience with features such as an augmented reality-enabled heads-up display, edge-to-edge screens, 5G network compatibility, and Over-The-Air updates for continuous enhancement.
📷: MAHINDRA
