The Pininfarina Pura Vision has been introduced as a part of a pioneering new era of electric luxury. The design study’s elegant silhouette and dramatic proportions express Automobili Pininfarina’s PURA design philosophy. This vehicle seamlessly draws from the DNA of Pininfarina's iconic past models to define the future of the automotive industry. Its vision is embodied in the form of a breathtaking electric Luxury Utility Vehicle (e-LUV). This new design concept is set to inspire the next generation of Automobili Pininfarina’s pure electric luxury vehicles, marking a significant advancement in the company's commitment to sustainability.

Undeniably, the Pura Vision is a striking interpretation of an electric Luxury Utility Vehicle. It fuses timeless beauty with exquisite detailing, creating a dynamic identity characterized by unmistakable presence. Highlight features of the Pura Vision include its narrow glasshouse and tri-opening pillarless doors, which provide supreme access to its well-appointed cabin. The bold cab-rear proportions alongside the phenomenal design elements reveal the perfect amalgamation of form and function, offering a promising glimpse of the car's autonomous driving capabilities.

Paolo Dellachà, the Chief Executive Officer for Automobili Pininfarina, remarked that the "PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina," reinforcing the significance of Pura Vision's role in setting the course for the brand's future strategies. With this new concept, Pininfarina not only honors its heritage but also presents a modern design philosophy that is set to shape a collection of beautiful new luxury cars. This balance between past and future is projected to redefine the automobile industry while also promoting more sustainable alternatives.