Pirelli Color Edition, Subtle Vivid Details for your Supercar

The Pirelli Color Edition brings Formula 1 inspired colour to the sidewalls of road tires, letting supercar owners match their rubber to the paintwork instead of settling for plain black. Pirelli, the tire industry leader, drew on its F1 heritage, where coloured compounds have identified teams and strategies since 2011, to create a no-staining, fade-resistant finish that suits the most demanding hypercars.

We are used to seeing tires being black, they have been this way since their conception. It is standard practice, it saves money and it looks great. But when done right, tire detailing can suit the paintjob of the car and improve its aesthetics.

What is the Pirelli Color Edition?

Tire industry leader Pirelli has released a line of tires called Pirelli Color Edition. Inspired by their F1 heritage where tire colours identify the team, Pirelli brings a dash of colour that accentuates a car's sporty character. According to Pirelli's official announcement, the colour edition arrives first on the P Zero and Winter Sottozero lines in the prestige sector, from 19 inches and up.

How do the colored tires stay vivid?

Developed with the latest label technology, the coloured layers are covered in a no-staining sidewall with a protective layer. Drawing on its experience in colour technology for road tyres, Pirelli engineered a material that maintains the colour without fading despite time and use, while still performing on the road. As Tire Review notes, dealers can match the sidewall lettering to the taste and style of each customer.

How do you order a set?

All you have to do is select your (super) car, your tire colour and your favourite dealer, who will fit them. The base palette includes red, yellow, white and silver, with thousands of certified shades available on request, so colours can echo a team livery or a one-off build.

Where does the colored tire idea come from?

Colour-coded compounds are a familiar sight in motorsport, where each shade signals a different tire strategy. That visual language is celebrated in pieces like the Pirelli PZero Sound Soft Yellow by iXOOST, an audio sculpture shaped like an F1 slick. The same motorsport spirit runs through the TheArsenale x Pirelli apparel collection, from the Pirelli Gridline Graphic Tee to the Pirelli Gradient Cap.

If colour-matched details are your thing, the same eye for finish defines the machines in TheArsenale cars collection, where hypercars and concepts are ready to wear a set of vivid sidewalls.

Want to bring that Pirelli motorsport edge into your wardrobe and your garage? Explore the TheArsenale x Pirelli collection and find the colour that fits your build.