REIMAGINING CONSUMERISM: JULIEN BOUDET'S TOTEMIC ART

REIMAGINING CONSUMERISM: JULIEN BOUDET'S TOTEMIC ART - TheArsenale

Julien Boudet's art exudes the aura of consumerism, employing sculpture, installation, and photography to manipulate and re-contextualize symbols of capitalist desire. The artist works with sculpture, installation, and photography to rearrange symbols of capitalist desire into minimalist compositions. His pieces magnify references to art history, sports, hip hop, and fashion, transforming them through adroit interventions. Boudet's works typically feature motorized vehicles, which he views as vessels of freedom or, more precisely, the free market.

In his earlier works, Boudet used luxury cars and fashion labels to explore their semiotic power. He layered fashion logos over car brands, creating a captivating effect. In his new sculptures and photographs, logos continue to play a significant role, but they appear in different forms. The exhibition's title, "23:46," references two sports icons, Michael Jordan and Valentino Rossi, respectively. Despite their household name status, they are conspicuously absent from Boudet's displayed works. Instead, the numbers "23" and "46" take center stage, appearing as floating signifiers on almost every piece.

Boudet's totem-like sculptures often feature these numbers. He uses motorcycle parts, a machine with which he is intimately familiar, to create works that venerate contemporary mythos. Some of his pieces reassemble these parts into deity-like figures, while others stack motorcycle tanks atop one another, creating sculptures that reach for the sky. In "23:46," Boudet offers a unique take on the socioeconomic ascension dream through sports. Rather than criticize the mythos-building process, he suggests that it is a transhistorical facet of the human condition, obscuring the barriers between the natural and manufactured, the past and present with a light, often humorous touch.

📷: JULIEN X STEMS GALLERY

18th March – 8th April 2023

11 rue Pastourelle 75003 Paris