TEASER - R-M The Code : Lapo Elkann

TEASER - R-M The Code : Lapo Elkann - TheArsenale

The R-M Code, an annual collaboration program between TheArsenale and R-M Paint; introduces one of its 12 artists. Mr. Lapo Elkann, the flamboyant Italian entrepreneur and his Garage Italia Customs are creating two unique blue colors as part of the program. The colors will be showcased on cars and motorcycles alike and will be individually named and registered in the R-M Paint catalog. Check out the teaser below.