The Ferrari Luce is Ferrari's first pure-electric vehicle and the most radical production car the company has ever built, priced from 550,000 euros (approximately $640,000) with deliveries starting in Q4 2026. Born from a six-year collaboration with LoveFrom, the design collective led by Sir Jony Ive and Marc Newson, and unveiled in Rome at Santiago Calatrava's Citta dello Sport, the Luce is simultaneously Ferrari's largest, most spacious, most powerful four-door, and most aerodynamic production vehicle. It is also the brand's first five-seater. Nothing about it is a compromise.
Ferrari Luce EV Specifications
Four electric motors deliver a combined output exceeding 1,000 hp (772 kW). The 122 kWh battery pack charges at up to 350 kW on 800V fast chargers, recovering 70 kWh in 20 minutes. Range exceeds 530 km. From rest to 100 km/h takes 2.5 seconds. To 200 km/h: 6.8 seconds. Top speed exceeds 310 km/h. The Luce weighs 2,260 kg and measures over five metres in length, with a width just over two metres. Optional wheel sizes run to 24 inches at the rear and 23 inches at the front.
The four motors enable active torque vectoring on both axles, distributing power individually to each wheel during acceleration and deceleration. This system, combined with an electrically controlled active suspension pioneered on the Ferrari F80 and rear-wheel steering, produces the handling precision that makes the performance figures meaningful rather than simply theoretical.
Design by LoveFrom: Jony Ive and Marc Newson
LoveFrom's brief was to make the most practical Ferrari ever without making it feel like a practical car. The result is near-seamless exterior surfacing: windscreen wipers are tucked beside the A-pillars to produce an unbroken frontal plane, and coach-style rear doors open at the push of a button. The form is simultaneously radical and reverent of Ferrari's heritage because LoveFrom spent years researching the marque's history before proposing a single line.
Inside, LoveFrom rejected the touchscreen-everywhere approach that defines almost every premium EV interior currently on the market. Instead, the cabin features ribbed leather seats, glass-faced consoles, and recycled aluminium controls that reference vintage instrumentation and the material sensibility of luxury superyachts. Every surface was considered as part of a single collection of roughly 500 bespoke components, produced specifically for the Luce.
Technology: 60 Patents and a Proprietary Audio Signature
Rather than synthesising combustion sounds as many performance EV makers do, Ferrari developed a proprietary Audio Signature using axle-mounted accelerometers to capture the genuine dynamic texture of rotating components. These vibrations are filtered and amplified through a 21-speaker, 3,000-watt system that performs for both occupants and bystanders. The instrument binnacle, developed in collaboration with Samsung Display, draws on helicopter cockpit ergonomics and integrates mapping from Google and Apple. The Luce project generated 60 new patents covering battery architecture, active systems, and user interface design.
Ferrari CEO Benedetto Vigna has defended the Luce's pricing directly, arguing that the density of new technology justifies the figure. Full specifications are at ferrari.com. InsideEVs provides a detailed breakdown of the Luce's powertrain and range figures.
The Most Radical Ferrari Ever Built
What makes the Luce truly radical is not its electric drivetrain but its proposition. Ferrari has spent decades building a brand identity around two-seat, driver-focused combustion machines. The Luce seats five, runs entirely on electricity, and was designed in collaboration with the man who designed the iPhone. It targets buyers who may never have owned a Ferrari before. That is a calculated departure, and it signals a generation shift in what Ferrari considers its core identity.
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Photo: Ferrari
