UNVEILING THE PRODRIVE RACING SIMULATOR: PRECISION, ELEGANCE, AND IMMERSION
The Prodrive racing simulator is what happens when one of motorsport's most celebrated engineering firms turns its full attention to the home environment. Conceived by ex-F1 team principal David Richards and designed by Ian Callum, the man behind the iconic Jaguar F-Type and E-Type revival, this simulator blurs the boundary between functional tool and functional sculpture. Backed by Prodrive's four decades of world championship motorsport expertise, it delivers one of the most authentic and immersive driving experiences available outside an actual race car, housed inside a piece of bespoke British craftsmanship worthy of any curated private residence.
What Makes the Prodrive Simulator Different?
The cockpit is a carbon-fiber monocoque, the same construction language used in the race cars Prodrive campaigns at Le Mans and the World Rally Championship. That monocoque floats within a 16-layer steam-formed beech hoop, lacquered to a piano-grade sheen inspired by superyacht joinery. Inside, Connolly leather, the house that has furnished Rolls-Royce and Bentley interiors for generations, covers every surface a driver touches. Customers can specify contrast stitching, custom color palettes, and even embossed personal crests directly into the leather.
Performance Hardware and Luxury Audio
The specification list reads like a motorsport procurement order: a 49-inch Dual-QHD curved monitor, a Simucube 2 PRO direct-drive steering motor, and an adjustable mechanical pedal box calibrated to replicate the feel of a modern GT car. A 12GB GeForce RTX graphics card drives the visuals, while Assetto Corsa comes pre-installed for those who want to be on-circuit from day one. Audio is provided by Bang and Olufsen, with Beoplay HX headphones as standard and an optional Beosound A9 speaker for room-filling sound. Every simulator receives an individually numbered plaque from Vaughtons, the Birmingham maker whose history stretches back to FA Cup medals and Olympic badges.
How Much Does the Prodrive Racing Simulator Cost?
Pricing starts at around 40,000 GBP and rises to 60,000 GBP depending on personalization. The simulator is available through Bang and Olufsen Mayfair, Harrods, Auto Vivendi London, and directly through Prodrive's concierge service. At that level, the Prodrive Racing Simulator is not competing with off-the-shelf sim rigs: it is competing with sculpture and furniture as a centrepiece for collectors who happen to love motorsport.
For those looking to bring professional-grade racing simulation home, explore the Curv Racing Simulators collection at TheArsenale, featuring the Fernando Alonso Go-Kart Simulator and the Curv Racing Simulator AMR-C01 Aston Martin edition.
Photo: Prodrive
