With the I Vision Dee concept, an electric vehicle that is all about activities other than driving, BMW is demonstrating its idea of automobiles as mobile entertainment venues.
Digital technology abounds in the I Vision Dee, featuring the latest version of BMW's Head-Up Display and color changing technology, which allows for up to 32 different exterior colors.
The Mixed Reality Slider and Head-Up Display work together to adjust how much information is projected across the full windshield as augmented reality utilizing sensors on the instrument panel. When the driver approaches the vehicle, a configurable welcome sequence uses visuals, light, and sound elements.
According to BMW, the overall design is reductive, reducing the shape to the distinctive Hofmeister kink and the bare minimum three-box design. Throughout 2023, BMW will continue to share additional information about the concept and its future Neue Klasse design language.