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FROM PROTOTYPE TO PRODUCTION: THE AUDI CONCEPT C’S BOLD NEW DESIGN

FROM PROTOTYPE TO PRODUCTION: THE AUDI CONCEPT C’S BOLD NEW DESIGN

The Audi Concept C is a striking electric sports car concept that signals Audi’s next chapter in lightweight, emotional design. Built as a street‑legal prototype and positioned as a potential successor to the R8, the Concept C pairs a monolithic silhouette with a radical vertical front end and design cues borrowed from historic race cars to create a bold, instantly recognizable presence. Audi’s aim is to blend minimalism with visceral appeal: every exterior line and surface is pared back to emphasise form and function while delivering a dramatic visual identity.

FROM PROTOTYPE TO PRODUCTION: THE AUDI CONCEPT C’S BOLD NEW DESIGN

Underneath the dramatic bodywork, the Concept C prioritizes lightweight engineering and focused driving dynamics rather than raw, excessive power. The architecture leverages advanced battery and chassis engineering to keep mass low and handling sharp, promising an engaging, driver‑centric experience that echoes the emotional connection of traditional sports cars. Interior choices follow the same philosophy: tactile, minimalist controls and high‑quality materials such as wool upholstery create a refined, purposeful cabin that places the driver and driving experience at the center.

FROM PROTOTYPE TO PRODUCTION: THE AUDI CONCEPT C’S BOLD NEW DESIGN

Audi is moving the Concept C from prototype toward production with plans targeting around 2027, positioning the car against niche high‑performance EV competitors while sharing architecture with technology partners to keep costs and development time reasonable. The concept has already provoked debate — especially over its bold vertical face — but that controversy underlines its role: to push Audi’s design language forward and test how far the brand can go while remaining true to sporty, emotional driving values. If realized, the Concept C could become a headline model that reshapes expectations for what an Audi sports EV can be.

FROM PROTOTYPE TO PRODUCTION: THE AUDI CONCEPT C’S BOLD NEW DESIGN

📷: AUDI