Beijing-based Futurus is aiming to change the way we look at AR when driving. While head-up displays have been present in cars for more than a decade now, the concept of turning the whole windscreen into an AR experience is fresh.

Futurus imagines this system as a large assistant that will help highlight obstacles detected by your car's system, paint navigations directly into your view, make lane obstacles more visible as well as being a complete replacement for your traditional infotainment screen. Mockup images even show a virtual assistant on the screen which could make voice commands more interactive while driving; keeping distractions to a minimum.

While all these warnings and alerts might be useful for a driver, it might also pose itself as a distraction. The system has to be fail-proof so even in case of a technical failure it does not throw error graphics all over the windscreen, potentially causing accidents by blocking the field of view. Futurus has kept safety in mind and when the screen will be turned into an entertainment center for the passengers, the driver will not be able to see what's going on in the other parts of the screen.

The company also claims to be working with one of the world's largest manufacturers of automobiles but does not disclaim the names of the brand. As far as we know, this is only a primitive technology at best that is being showcased with visual mockups. We can't wait to see whether this technology will enter the market and potentially be a part of high-end vehicles in the near future.