In the Palazzo Dela Civiltà Italiana, at Fendi's HQ; we can hear rubber tires squeaking on the stone floor. Evolving from a music area to a stage, the mounment is now home to the F.. is for Fendi movement. This is Fendi proving everyone their garments can be worn anywhere, at any time.
They hired Nigel Sylvester, the BMX legend to stand up to their claim. The professional rider is fully dressed in Fendi SS19 clothing riding atop BMX clad in monogrammed Fendi leather. The bike is treated like a BMX should be, performing mindblowing tricks. During the whole shoot, Sylvester was wearing a full Fendi look. This unique BMX adds to the list of haute couture houses making collaborative pieces that extend beyond their usual portfolio.