THEARSENALE LAUNCHES "4 MOVEMENTS" CAMPAIGN AT PARIS MOTOR SHOW TO CELEBRATE RENAULT 4 E-TECH
At the 2024 Paris Motor Show, TheArsenale Agency unveiled the Renault 4 E-Tech "4 Movements" campaign: four collaborations with French startups, each reimagining the legendary R4 as a fully electric icon of tomorrow's mobility. The initiative celebrates Renault's bold decision to revive one of France's most beloved cars as a 100% electric vehicle, bridging decades of heritage with cutting-edge sustainable technology.
What Is the Renault 4 E-Tech?
The Renault 4 E-Tech is the modern reincarnation of the iconic 1961 Renault 4, redesigned as a fully electric crossover. Unveiled at the 2024 Paris Motor Show alongside Renault's broader EV lineup, the R4 E-Tech offers a 52 kWh battery with up to 400 km of WLTP range, a front-mounted electric motor producing 150 hp, and 100 kW DC fast charging. Its retro-futurist design preserves the original's DNA through three-part rear lights, an airy cabin, and a 420-litre boot, all wrapped in a contemporary electric architecture.
TheArsenale's "4 Movements" campaign used the R4 E-Tech as a canvas to explore what mobility can look like across land, air, and water, partnering with four innovative French startups that each bring a distinct vision of movement.
Four Collaborations, Four Transformations
Carapate: The Future of Mobile Travel
Known for its revolutionary approach to caravans, Carapate reinvented the concept of road travel for the electric era. Their teardrop-shaped, aerodynamically optimised caravan delivers maximum living space in minimal dimensions, designed specifically to complement low-consumption EVs like the R4 E-Tech. Technical innovations and meticulous finishes make Carapate a standout in the world of mobile living.
Ateliers HeritageBike: Redefining Electric Urban Mobility
French electric bike manufacturer Ateliers HeritageBike pushes the boundaries of electric bike and motorcycle design, crafting high-performance machines with a distinctly French aesthetic. Their handbuilt electric bikes fuse exceptional craftsmanship with innovative motor technology, delivering a pure riding experience on every road. In the "4 Movements" campaign, HeritageBike demonstrates how personal electric mobility can be as much about emotion as efficiency. TheArsenale carries the full HeritageBike range, including the Heritage Origine, the Heritage Heroes Club, and the Heritage Spirit Scrambler.
Aura Aero: Decarbonising the Skies
French aerospace manufacturer Aura Aero is at the forefront of the broader green mobility transition happening across every mode of transport. Their hybrid-electric and fully electric aircraft are designed to decarbonise regional air travel, reducing emissions without sacrificing performance. The "4 Movements" collaboration with Aura Aero showcases that the electric revolution inspiring cars like the R4 E-Tech is also taking off in the skies.
Searider: Electric Water Mobility
As a pioneer in electric watercraft, Searider is reimagining nautical sports with zero-emission performance. Their electric jet skis combine thrilling on-water dynamics with an eco-responsible approach, making sustainable recreation on water a reality. The Searider partnership brings the fourth dimension of the "4 Movements" concept to life: electric mobility that covers rivers, lakes, and coastlines.
A Tribute to the R4's Legacy
Patrice Meignan, founder of TheArsenale Agency, shared his connection to the project: "The '4 Movements' campaign represents everything we believe in at TheArsenale: pushing boundaries, honoring legacy, and reshaping what mobility can be. Collaborating with these four remarkable French startups allowed us to bring the iconic R4 into a new era, blending its timeless design with the innovations shaping tomorrow. For me, it is a tribute to the R4's soul and a bold step forward in the future of movement."
The "4 Movements" campaign celebrates the return of Renault's beloved R4 while highlighting the synergy between design, technology, and sustainability. It paves the way for a future of mobility that extends across land, air, and water, united by a single electric vision.
Explore the full range of Renault x TheArsenale collaborations and discover TheArsenale's curated selection of electric and hybrid cars, where heritage meets the future of movement.
