At this year's Paris Motor Show, TheArsenale Agency proudly unveiled the “4 Movements” campaign, a tribute to Renault's iconic R4, reimagined as the all-new R4 E-Tech. This visionary initiative encapsulates Renault's legacy of innovation and forward-thinking design, while celebrating the fusion of past and future mobility.
The "4 Movements" campaign features four distinctive collaborations with French startups, each offering a fresh interpretation of the R4 E-Tech and redefining what it means to move. These creative partnerships pay homage to the original R4's timeless design while integrating cutting-edge technology that addresses the mobility challenges of today and tomorrow.
Four Collaborations, Four Transformations
Carapate: The Future of Mobile Travel
Known for its revolutionary approach to caravans, Carapate has reinvented the concept of travel. By blending unmatched comfort with enhanced mobility, Carapate delivers maximum possibilities in a minimal space. Its teardrop-shaped design, technical innovations, and meticulous finishes make it a standout in the world of mobile living, offering travelers a unique way to experience the road.
Ateliers HeritageBike: Redefining Urban Mobility
Ateliers HeritageBike pushes the boundaries of electric bike and motorcycle design, creating high-performance machines that are proudly made in France. Their commitment to exceptional craftsmanship, innovative technology, and the distinctly French aesthetic ensures that each bike delivers a pure riding experience. Whether on two wheels or four, Ateliers HeritageBike brings elegance and joy to every ride.
Aura Aéro: Revolutionizing Air Travel
Aura Aéro is at the forefront of decarbonized aviation, with its focus on designing and producing aircraft that contribute to a greener future. This French aerospace manufacturer is helping to accelerate the decarbonization of air transport, merging sustainability with advanced aviation technology. Aura Aéro’s participation in the "4 Movements" campaign showcases the potential for clean air travel in a world striving for reduced emissions.
Searider: The Electric Water Revolution
As a pioneer in electric water mobility, Searider is creating a revolution in the world of jet skis. With a focus on eco-friendly recreation, Searider brings thrilling water experiences powered by groundbreaking technology. Its electric jet skis are set to reshape the future of nautical sports, combining excitement with environmental responsibility.
A Tribute to the R4’s Legacy
Patrice Meignan, founder of TheArsenale Agency, expressed his personal connection to the campaign, saying, “The '4 Movements' campaign is close to my heart because it represents everything we believe in at TheArsenale—pushing boundaries, honoring legacy, and reshaping what mobility can be. Collaborating with these four remarkable French startups allowed us to bring the iconic R4 into a new era, blending its timeless design with the innovations shaping tomorrow. For me, it's a tribute to the R4’s soul and a bold step forward in the future of movement.”
The "4 Movements" campaign not only celebrates the return of Renault’s beloved R4, but also highlights the synergy between design, technology, and sustainability, paving the way for the future of mobility across land, air, and water.
Discover the future of movement with TheArsenale and the Renault R4 E-Tech.
