AUDI CONCEPT C IS A BOLD STEP INTO AUDI’S FUTURE
The Audi Concept C price is expected to land between the outgoing TT and the R8, roughly $80,000 to $120,000, with most forecasts pointing to a figure under $100,000 when the production roadster arrives in late 2027. The Audi Concept C is a two-seat electric sports car that revives the spirit of the iconic Audi TT, pairing a vertical single-frame face, a power-folding hardtop and an 800V fast-charging platform shared with the next electric Porsche Boxster. It signals Audi's renewed focus on geometry, simplicity and emotional design for the EV era.
What is the Audi Concept C?
The Audi Concept C is a compact, two-seat electric roadster that points to a production model planned for late 2027. It reimagines the essence of the classic Audi TT but translates it into a new era of zero-emissions, sustainable design. As a compact luxury sports car, the Concept C redefines what a modern EV can look like without losing the emotional core that Audi has long been celebrated for. Its sleek, targa-style retractable roof and simplified visual geometry signal a return to timeless design while introducing bold advancements in technology and materials.
How does the design honor the Audi TT?
At first glance, the Concept C boasts a silhouette reminiscent of Audi's 1990s and early 2000s models, blending nostalgia with innovation. The long front and rear overhangs evoke a grand touring sensibility within its sporty profile, while design cues like the solid B-pillar and clean lines call back to the original TT and the futuristic Audi RSQ from I, Robot. The minimalism seen in its blanked-out rear deck and vertical frame redesign, topped with slim, streamlined lights, hints at a broader evolution within Audi's visual identity. According to Edmunds, the concept measures about 178 inches long and shares its central-battery platform with the upcoming electric Porsche 718.
What is inside the Concept C?
The interior takes modern simplicity further, incorporating warm natural materials with minimalist aluminum accents. A foldaway 10.4-inch touchscreen allows for a more analogue and engaging driving experience when desired, a statement that prioritizes driver connection in an era of digital overreach. Power comes from a rear-mounted electric motor fed by a battery hidden between the seats, an 800V architecture that, per Audi, targets fast charging and a driving range expected to exceed 300 miles.
Why the Concept C matters for the EV era
With its geometric precision and subtle nods to Audi's historic design language, the Concept C previews the future of compact sports EVs and demonstrates Audi's intention to recall past eras of design excellence. By bridging the gap between nostalgia and innovation, the Audi Concept C makes a compelling case for how history can inform the future, boldly setting the stage for the next generation of electrified motoring. If you follow electric performance concepts like this, explore the all-electric Apex AP-1 electric sports car, the Nitid Trinity electric hypercar and the restomod Nardone 928, a modern take on a Porsche icon.
Discover more concept and electric machines in TheArsenale Cars collection and the curated Electric vehicles collection.
Photo: AUDI
