The recent unveiling of BMW Vision Neue Klasse at IAA Mobility 2023 in Munich, Germany, was a spectacular event that put the automotive industry on its toes. This electric car steals the spotlight with its striking aesthetic - an immaculate clean-white exterior that perfectly contrasts with its yolk-yellow interior, subtly reflective of its electric powertrain and the sustainable materials incorporated in its design. A distinguishing component, the transparent glass roof, glistens under any light, offering a glimpse into the innovative design that marries comfort with sustainability.

The new BMW Vision Neue Klasse boasts an essential exterior design that combines expansive surfaces and distinctive lines to establish a strong road presence. The renowned revamped kidney grille and side window graphics add a modern touch to the car's identity. Keeping with the nouveau trend, this neo-futuristic form is evident in the car's panoramic glass roof and large windows, highlighting the openness and illumination it brings.

The interior of the BMW Vision Neue Klasse radiates a "joyous bright" aesthetic. The bright yellow tones wonderfully complement the clean-white exterior, and the interior is designed with a panoramic vision feature and gesture-based content selection, offering an experience where technology and comfort coexist. While there is a noticeable cutback on analog controls, multifunction buttons and voice control do not compromise the driving experience. In all, the newly-revealed BMW Vision Neue Klasse is more than a vehicle; it's a statement against conventionality in the best way possible.

📷: LUMBA