GENESIS UNVEILS X GRAN BERLINETTA CONCEPT
The Genesis X Gran Berlinetta price is the question on every enthusiast's mind, and the honest answer is that you cannot buy one with money: the X Gran Berlinetta is a Vision Gran Turismo concept, free to drive in Gran Turismo 7 rather than sold as a road car. Genesis, the luxury division of Hyundai Motor Group, revealed it at the Gran Turismo World Series World Finals in Barcelona as a showcase of its Athletic Elegance design language, with Berlinetta meaning large coupe in Italian.

How much does the Genesis X Gran Berlinetta cost?
There is no retail price for the X Gran Berlinetta because it is not a production vehicle. It exists as a digital concept inside Gran Turismo 7, where players gained access from update 1.42 onward. Genesis built it as a muse for its global design team and a glimpse of where the brand's styling and performance are heading, not as a car you can order from a showroom. If you are searching for the price, the takeaway is simple: the cost of entry is the game itself.

What is the design philosophy behind the concept?
The X Gran Berlinetta Concept opens a new chapter in the Genesis narrative, pairing pure, muscular surfacing with sophisticated aerodynamics. The silhouette is built around voluminous wheel arches, and the cab-rearward stance hints at a mid-engine layout beneath the sculpted hood. According to Genesis Senior Chief Designer John Krsteski, the car was born from a vision to create a timeless shape true to the essence of motorsport, blending the brand's signature design cues with peak technical performance. Those cues preview design elements likely to reach future Genesis models.

How powerful is the Genesis X Gran Berlinetta?
The X Gran Berlinetta is as much an engineering statement as an aesthetic one, built around a hybrid race-spec drivetrain. A front mid-mounted Lambda II V6 pairs with Genesis E-SC technology to deliver a combined 1071 horsepower and 986 lb-ft of torque. The V6 alone produces 870 hp at a screaming 10,000 RPM, with an E-motor adding the rest, as detailed by The Drive. The result is a concept that transcends the screen and serves as a beacon for the brand's future.
Where to find hypercars you can actually own
The X Gran Berlinetta lives in the virtual world, but TheArsenale curates the real thing. Browse the full TheArsenale cars collection for hybrid and electric performance machines. The Delage D12 is an F1-inspired hypercar with a hybrid V12, the Nitid Trinity is a fully electric hypercar, the Salaff C2 is a coachbuilt supercar, and the Frangivento Sorpasso GT3 brings Italian hypercar drama to the road.
Photo: GENESIS
Want a hypercar you can park in your garage rather than your console? Explore the TheArsenale cars collection and find your next grand tourer.