Genesis, the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group, has once more captivated the automobile world with the unveiling of its latest masterpiece, the Genesis X Gran Berlinetta Concept. Revealed at the GT World Series World Finals in Barcelona, the concept car pushes the boundaries of design and performance, aligning seamlessly with Genesis' 'Athletic Elegance' design philosophy. The Gran Berlinetta, meaning 'large coupe' in Italian, sets the stage for grand touring with a significant emphasis on both luxury and dynamic prowess.

The X Gran Berlinetta Concept exemplifies a new chapter in Genesis' narrative, where pure and muscular design cues meet sophisticated aerodynamics. The concept's silhouette is centered around voluminous wheel arches, while a cab-rearward stance suggests a mighty mid-engine layout beneath its sculpted hood. As Genesis’ Senior Chief Designer, John Krsteski, reveals, the car was born from a vision to create a timeless design true to the essence of motorsport, blending Genesis' signature design elements with peak technical performance. This harmony provides a glimpse into the future adaptation of these design elements in forthcoming models.

Not just a triumph of aesthetics, the X Gran Berlinetta is also a testament to engineering mastery, boasting a hybrid race-spec drivetrain. A front mid-mounted Lambda II V6 engine pairs with Genesis E-SC technology to deliver an electrifying 1071 horsepower and 986 lb-ft of torque. This powertrain screams performance with the V6 engine alone providing 870hp at a mesmerizing 10,000 RPM. Genesis ensures that the power is not only monumental but also accessible, granting early access to the vehicle in virtual form to players of Gran Turismo 7, starting January 2024. The Gran Berlinetta transcends being a mere concept, serving as a muse for Genesis' global design team and a beacon of inspiration for the brand's future.