The Impuls x BSTN Ducati 916 Concord is a custom motorcycle built as a tribute to the Air Jordan XI Concord sneaker, one of the most iconic shoes in the history of sport and street culture. Created by Munich custom workshop Impuls for German sneaker retailer BSTN, the build uses a 1995 Ducati 916 as its canvas: the same year the Jordan XI Concord first dropped, and the same year the 916 won its second World Superbike Championship. The convergence is not coincidental. It is the entire point.
Why a 1995 Ducati 916?
Impuls founder Philipp Wulk explains the choice directly: "It was groundbreaking in its own field, as Michael Jordan was in his. So we bought a 1995 model." The Ducati 916, designed by Massimo Tamburini, is widely considered the most beautiful motorcycle ever built, a machine that redefined what a superbike could look like. Pairing it with the Jordan XI Concord is not a gimmick. It is a recognition that both objects represent the absolute peak of their respective disciplines in the same year, through the same qualities: precision, performance, and an aesthetic so defined it became a cultural reference point.
The Details: Carbon, 3D Print, Laser Engraving and Tyre Profiles
The customisation is primarily aesthetic, and every detail has been matched to the Jordan XI Concord with obsessive precision. The paint scheme is black and white with a precise shade of "Concord blue" referencing the shoe's signature patent leather panel. The frame is carbon fibre, with numerous components recreated using 3D printing technology to achieve the exact proportions required. Jay-Z's lyric "back like 45" is laser-engraved on the brake discs. The seat, assembled in two days, uses black neoprene, four outdoor materials, and white leather to replicate the shoe's innovative upper construction. Then there are the tyres: deliberately mismatched front and rear, and engraved with the traction pattern from the sole of the Jordan XI. Philipp describes it as "a great idea but a real headache" and the last part of the build to be completed.
Fashion Streetwear and Motorcycle Design: Two Worlds, One Object
The Impuls x BSTN Concord is significant beyond its individual details because it demonstrates how seriously the intersection of streetwear and motorcycle culture has matured. Both worlds share the same fundamental dynamics: iconic references, limited production, devoted communities, and objects that carry meaning well beyond their functional use. The Ducati 916 Concord earns its place in both conversations simultaneously. Read the full build story at Bike EXIF and at Designboom.
For custom Ducati motorcycles and collector builds that blend performance with design culture, explore the TheArsenale motorcycle collection, including the Bad Winners Ducati XDiavel Dark, the custom 3D printed Ducati Scrambler 800, and the Ducati 848 Evo Racer.
