MERCEDES AND WILL.I.AM INTRODUCE MBUX SOUND DRIVE
If you are wondering about the MBUX Sound Drive price, the short answer is that Mercedes-AMG delivers it as a software feature rather than a priced hardware option: it rolls out as part of the second-generation MBUX system and reaches existing cars through a free over-the-air (OTA) software update, so there is no separate sticker price to buy it on a compatible vehicle. Mercedes-AMG unveiled MBUX SOUND DRIVE in collaboration with artist and entrepreneur will.i.am at CES 2024, turning the car itself into a virtual musical instrument.
What is Mercedes MBUX Sound Drive?
MBUX SOUND DRIVE employs advanced software that enables music to dynamically respond to the car's driving dynamics, effectively turning the vehicle into a virtual musical instrument. This innovative integration delivers a harmonious amalgamation of motion and melody, fundamentally transforming the driving experience into an immersive and emotional musical journey. Full details are published on the official Mercedes-AMG MBUX SOUND DRIVE page.
How does MBUX Sound Drive work?
The MBUX SOUND DRIVE technology is engineered to interpret various driving dynamics, including recuperation, acceleration, steering, and braking, converting them into real-time musical expressions. Notably, this novel feature empowers drivers to effectively "compose" music while behind the wheel, augmenting the in-car entertainment and driving experience. As Mercedes-Benz confirmed at CES 2024, the long-term vision for MBUX SOUND DRIVE extends beyond a singular immersive sound experience. Mercedes-AMG aims to establish it as an open music platform, enabling artists worldwide to create tracks in an innovative immersive audio format using the MBUX SOUND DRIVE studio software.
Which models and when can you get it?
The rollout commenced globally from mid-2024, becoming available on Mercedes-AMG and Mercedes-Benz vehicles equipped with the second-generation MBUX system, and existing customers can access the MBUX Software Update via an over-the-air (OTA) update. At CES 2024, Mercedes-AMG offered visitors dynamic test drives to fully experience the capabilities of MBUX SOUND DRIVE in a Mercedes-AMG EQE Sedan or EQE SUV, while Mercedes-Benz CTO Markus Schaefer and will.i.am discussed the creative vision and the future of the platform. This immersive endeavour signifies an exceptional leap forward in in-car entertainment and the convergence of automotive technology with artistic innovation. If you want a Mercedes-AMG icon of your own, the coachbuilt Mercedes-Benz G63 AMG Venuum 2025 sits in our cars collection.
Bring AMG sound into your own space
If the fusion of motorsport and high-end audio is what excites you, you can own a piece of it at home. TheArsenale curates exhaust-inspired hi-fi from iXOOST, including the AMG Performance Luxury Audio system, the iXOOST Esavox and the Pirelli PZero Sound by iXOOST. Explore the full tech collection for more luxury automotive technology.
Photo: MERCEDES BENZ
