RENAULT'S LATEST SHOWROOM ON THE CHAMPS-ÉLYSÉES

The Renault Champs-Élysées flagship has been reborn as Le Défilé Renault, the Carwalk Renault, an immersive showroom that turns Renault's most famous Paris address into a living brand experience rather than a simple car dealership. Marking 125 years of Renault and a presence on the avenue dating back to 1910, the redesigned space combines a permanent vehicle exhibition, a conference agora and on-site sales services, all paired with a global digital twin.

What is Le Défilé Renault on the Champs-Élysées?

Le Défilé Renault, billed as The Carwalk Renault, is the brand's reimagined Renault showroom in Paris, set against the backdrop of the automotive sector's revolution. Renault was the first manufacturer to open a showcase on the Champs-Élysées back in 1910, and this redesign marks the fourth transformation of the venue in its history. Rather than a product display, it is envisioned as a multi-purpose living space that blends technology with the charm of its prestigious locale.

The site, historically a meeting ground for visitors at the Paris Motor Show, now hosts a permanent exhibition of 18 vehicles. It also features an agora for conferences, rotating exhibitions and live broadcasts, strengthening Renault's relationship with its patrons by showcasing the mobility of the future. Renault's media team has begun to raise the curtain on the future flagship, framing it as a venue dedicated to automotive pop-culture.

How does the Renault Paris showroom blend retail and experience?

Le Défilé Renault encapsulates the idea of the car as much more than a transport medium: it is an experience, a fusion of past, present and future. The reinterpretation reflects a shift in focus from products to a broader brand ethos, a space where customers can engage with the brand's narrative right on the Champs-Élysées. The living showroom merges commercial services with storytelling, offering options to finance, buy or lease vehicles on-site, an after-sales service and a merchandising store, a clear example of experiential retail in the heart of Paris.

The digital twin: a Champs-Élysées car showroom you can visit anywhere

Adding a digital dimension to this physical renaissance is Renault's digital twin, created with Publicis Sapient. This virtual counterpart to the Champs-Élysées site is accessible globally and showcases a 14-storey spiral with 85 models, inviting visitors on an interactive journey through Renault's past and future. Using Pixel Streaming technology with Unreal Engine, Renault crafts photoreal visuals for an ultra-realistic, globally accessible experience that underlines the brand's pioneering technological ethos. Specialist coverage from Automotive World highlights how this real-and-virtual blend positions Renault as a leader in digital automotive retail.

Collectible Renault icons beyond the showroom

If the Renault Champs-Élysées flagship leaves you wanting a piece of the brand's design and motorsport heritage, TheArsenale curates rare Renault creations. Discover the Renault AIR4 concept art car, the Renault F1 R31 show car and the Renault R29 F1 rolling chassis, or browse the wider TheArsenale cars collection for more collectible automobiles.

Experience the same blend of heritage and innovation Renault is bringing to Paris by exploring the TheArsenale cars collection today.

Photo: RENAULT