Supernal, a burgeoning player in the field of Advanced Air Mobility (AAM), envisions a future where clean energy and scalable AAM ecosystem fundamentally redefine how we move, connect, and live. The company aims to forge a transportation revolution to democratize flight and enable a more sustainable future. To bring this concept to reality, Supernal is working on the development of electric air vehicles, besides the supporting ground infrastructure called vertiports, through which passengers will board electric Vertical Take-Off and Landing (eVTOL) vehicles. With the technology and manufacturing strengths of the Hyundai Motor Group, Supernal plans to initiate services in 2028. Envisioned times for flight range from 24 minutes for a 24.1-mile distance between Anaheim and downtown Los Angeles to 14 minutes for a 14.3-mile distance between Heathrow Airport and London.

The core principles guiding Supernal's concept vehicle, SA-1, are rooted in a belief that mobility shapes society and can open avenues for the exploration of new possibilities. The focus is on safety, adopting the rigorous standards of commercial aviation and imposing equally high benchmarks on all components, systems, and technology. The company is also looking into addressing noise pollution during flight operations in collaboration with national and international government agencies and specialized engineering firms. Furthermore, Supernal aims to encourage public adoption of its air vehicles by lowering the cost barrier through large-scale production. At the heart of the strategy remains people - prioritizing the needs of diverse communities, focusing on accessibility and working towards providing future generations with access to environmentally sustainable transit solutions.

Supernal's transformation strategy operationalizes seamless integration with existing transit systems. By adding vertiports to key points on existing routes, the company plans to offer convenient air mobility options. The quick transit across high-density city centers, via Supernal flight paths, and ground-level autonomous vehicles transport to final destinations, are part of the integrated strategy. The HMG Engine, a collaborative network of innovative companies, will drive aspects of vehicle production, aftermarket and logistical support, infrastructure, research into autonomous vehicle mobility technologies, hydrogen fuel cell research, and advancements in robotics technology. The commitment to research and development is evident in endeavors focused on cutting-edge manufacturing, flight safety, powertrain battery innovations, and the development of always-connected air vehicles.