On August 23rd, at the picturesque shores of Lake Como during the E1 Series race, Westbrook Racing and The Arsenale proudly announced a partnership aimed at transfigure the future of mobility. With the presence of team owner and global icon Will Smith, this collaboration marks a significant step forward in merging performance, innovation, and sustainability within the world of electric watercraft and mobility.
The partnership between Westbrook Racing, competing in the E1 Series, and The Arsenale, the ultimate brand dedicated to the future of mobility, will be focused on diverse collaborative and creative projects that spotlight innovation in mobility and raise awareness about sustainable engineering. The Arsenale logo will now proudly adorn the Westbrook Racing RaceBird, beginning in Como this weekend.
The collaboration extends beyond mere branding, encompassing the creation of bespoke collections, shared revenue projects, and event collaborations. The objective is to generate business and awareness for both organizations, driving forward a shared vision of a more innovative and sustainable future.
Quote from Yan Lefort, Commercial Marketing Director, Westbrook Racing: “We are thrilled to join forces with The Arsenale, a brand that embodies the same commitment to innovation and excellence that drives our team. This partnership allows us to explore new frontiers in sustainable mobility, while also engaging with our fans in fresh and exciting ways. Together, we aim to set new standards not only in racing but in the broader mobility landscape.”
Quote from Pat Meignan, CEO of The Arsenale: “At TheArsenale, our mission has always been to push the boundaries of what’s possible in the motion universe. Partnering with Westbrook Racing, a team that shares our passion for innovation and sustainability, is a natural fit. We are excited to bring our expertise in design and technology to the world of electric watercraft racing and to collaborate on projects that will inspire the next generation of visionaries.
