The Zero Labs Bronco is an all-electric restomod of the iconic first-generation Ford Bronco (1966-1977), transforming one of America's most beloved SUVs into a zero-emission off-roader that retains every visual cue of the original while delivering 600 hp, a 70 kWh battery pack and a Scandinavian-cabin interior finished in handmade wood trim and white leather.
Why the Classic Ford Bronco?
The first-generation Ford Bronco holds a unique place in American automotive culture. Its boxy silhouette, compact proportions and go-anywhere attitude made it an icon from the moment it launched in 1966. Few vehicles since have matched its combination of character and capability, which is precisely why Los Angeles-based Zero Labs chose it as the foundation for their electric restomod programme. Rather than building a new SUV from scratch, the company acquires factory steel-body Broncos and rebuilds them from the ground up using factory-licensed parts and more than 1,000 newly designed components.
Electric Powertrain: 600 HP and 190-Mile Range
Zero Labs replaces the original gasoline engine with a dual-motor electric powertrain producing up to 600 hp and 386 lb-ft of torque, paired to a 70 kWh battery pack that delivers a range of approximately 190 miles. Level 3 DC fast charging support means the Bronco can recover meaningful range quickly. The platform also includes a fully independent suspension front and rear, a new all-wheel-drive system and an automatic transmission, all of which bring the classic body's dynamics squarely into the 21st century. A carbon fiber body option reduces weight by 25% compared to the steel original and is available from $240,000, while the steel version starts at $185,000.
Interior: Minimal, Luxurious, Handmade
The interior of the Zero Labs Bronco reads like a Scandinavian cabin transported into an American off-road icon. Carefully cut wooden panels sit alongside machined metal switches, and the palette of light natural wood against warm metal is unified by supple white leather upholstery. It is a level of restraint and material quality rarely found in a modified SUV, and it sets the Zero Labs Bronco apart from anything else in the restomod space. Customers can also specify vegan upholstery and carbon fiber trim as alternatives to the wood and leather combination.
A Purist SUV for the Electric Era
The Zero Labs Bronco is not a vehicle for purists who prize the rumble of a gasoline V8. It is, however, the most thoughtful interpretation of what the Bronco could become for the electric era: the same shape, the same silhouette, the same sense of adventure, paired with instant torque and zero tailpipe emissions. Production is limited to fewer than 100 units per year. For those who want to explore the full spectrum of coachbuilt electric and restomod performance, the Charge Electric Mustang offers another example of an American icon reborn with an electric powertrain, while the Petrology x TheArsenale Land Rover Defender 90 represents a bespoke take on the Defender heritage. Browse the full TheArsenale cars collection to discover the finest hypercars, restomods and custom builds.
