ALTO, a groundbreaking name in the watchmaking industry, introduces a unique vision that bridges art and precision through its debut model, the ART 01. Founded by Thibaud Guittard, a visionary with a rich background in watch marketing, ALTO is designed to disrupt conventional timekeeping norms radically. With ART 01, ALTO lays down a manifesto for a radical departure from polished, standardized watchmaking towards a more expressive and artistic integration. The watch challenges traditional designs with its aesthetic inspired by the angular, wedge-shaped concept cars of the 1970s, embodying what brutalism is to architecture with its stark and angular forms that play engagingly with light.

ART 01 is not just an exceptional piece of timekeeping technology but also a statement in art. The watch features a case made from grade 5 titanium and a uniquely designed sapphire crystal that combines faceted and hemispherical surfaces, reflecting a technical achievement never before seen in watch craftsmanship. The dial itself draws inspiration from Greek sculpture and architecture, promoting a play of light and shadow through its meticulously crafted surfaces. This design philosophy extends to the functionality of the watch, where the seconds hand intriguingly rotates in reverse, symbolizing a countdown and challenging the viewer's perception of passing time.

The creative force behind ART 01 is not limited to its innovative design and technical prowess but is supported by a team of experts who share Guittard’s ambitious vision. The creative direction is helmed by Mathieu César, a renowned author, director, and photographer, who has infused the brand with a holistic artistic expression that transcends the mere construction of a watch. Barth Nussbaumer, the designer of ART 01, faced the significant challenge of balancing aesthetic appeal with technical requirements, successfully creating a watch that's both cutting-edge and strikingly beautiful.

Behind the scenes, the development of ART 01’s heart, the A01 calibre, was overseen by the independent Swiss manufacture Cercle des Horlogers. The micro-rotor movement, custom-designed for the ART 01, showcases an architecture that's as much a piece of art as it is a feat of engineering. This commitment to both form and function exemplifies ALTO's ethos of melding art thoroughly with watchmaking, setting a new benchmark in the world of horology. With these attributes, ART 01 serves not only as a timepiece but also as a conversation starter about the role and expression of time in art and life.

📷: ALTO WATCHES